Improving representation in marketing

Bringing the industry together to drive more inclusive and effective marketing.

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The Griot: Who Gets to Tell Our Stories?
  • 16 Feb 2026
  • Black History Month, Storytelling & Representation, Community

The Griot: Who Gets to Tell Our Stories?

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Improving representation across the marketing ecosystem.

What We Do

BRiM exists to improve the representation of Black people across marketing. We focus on the stories that are told, how brands engage audiences, and the decisions that shape the work behind the scenes.

BRiM brings together people and organisations ready to turn good intentions into practical action.

Our work includes community, programmes and practical tools that help teams build more inclusive marketing.

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Action matters more than intention.